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The 17 R’s of Savvy Mobile Marketing (and more marketing links)

February 27, 2012

The 17 R’s of Savvy Mobile Marketing (Infographic) Many businesses are still asking what mobile marketing is, which means they’re probably also struggling with how to use it to generate leads. If you’re unfamiliar with the potential of mobile marketing, here is a handy infographic: the 17 R’s of Savvy Mobile Marketing Bonus link: How Local Small Businesses [...]

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Fun Work Project – Family Vacation Video Slideshow

February 14, 2012

One great thing about working with a software companies is that I get to use their products and call it “work.” muvee is a great company that we work with. With their software, you more or less just dump in some photos and videos, pick a style and music and hit “go.” For me, despite [...]

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Video marketing: how to get more views for your YouTube videos

February 13, 2012

Video marketing: how to get more views for your YouTube videos Use video marketing to get more customers by getting more visitors to your YouTube videos. How? Watch this YouTube video by  Fletcher Prince, which ranks #10 for YouTube video views. How to create compelling calls to action Calls to action help generate leads (and paying [...]

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The continuing growth of Mobile SEO and other marketing links

February 6, 2012

Mobile SEO growing in importance as web economy set to double by 2016 A recent sudy indicates that by 2016, there will be 3 billion Internet users around the world, and the global Internet economy will reach $4.2 trillion. Mobile devices such as smart phones will account for about 80% of all broadband connections. From an SEO perspective, this [...]

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12 critical homepage elements and other internet marketing links

January 30, 2012

12 critical elements every homepage must have In order for a homepage to work, it needs to meet its purpose and contain key elements that attract traffic, educate your visitors, and convert browsers into buyers – the typical internet marketing best practices. Here’s a neat infographic that explains the 12 critical elements every homepage must have. Bonus link: 5 [...]

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Usability vs. search engine optimization and other marketing links

January 23, 2012

Usability vs. search engine optimization Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines.  Likewise, many people believe that website usability is simply making a website easy to use. Easy to use for whom? The developers? Website owners? Web searchers? SEO [...]

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QR Codes for Newsletter Subscription – QR + MailChimp Goodness

January 20, 2012

I noticed today that MailChimp offers a QR code to link to a mobile version of your subscribe form. Pretty cool if you’re at a trade show and want to promote newsletter signups in an actionable manner – just put the large version of the QR code on your signage and you’re good to go. [...]

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Google Analytics For Beginners – Visitors Overview

January 20, 2012

Just getting started with Google Analytics? You’ve come to the right place! Google Analytics, the free analytics tool from Google, can be confusing when you first dive in. Fortunately, once you get familiar with the basic terms, it becomes easy to use and opens whole new worlds of insight regarding your web traffic. In this [...]

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Automatic QR Codes – Another Reason I Love Bit.ly

January 18, 2012

In a presentation last night at the Vancouver Island Tech Park I waxed rhapsodic about Bit.ly and harped on the importance of tracking. After uploading my presentation deck to SlideShare (which I used today for the first time and is a great service too), I created a bit.ly link of the SlideShare presentation link so [...]

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More internet marketing links to start off the new year (Monday Marketing Madness)

January 16, 2012

What is “Search, plus Your World” Last week, Google once again made a major adjustment to its search feature by launching “Search Plus Your World”. It’s a feature that integrates activity from Google+, its new social network, into everyday search results. What this means for your business is that it may be a good idea [...]

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