Here’s a collection of the best online marketing links from the past week. If you have any you would like to share with us, please let us know!
8 Frequently Missed Lead Gen Opportunities for Your Homepage
While most businesses have a website, more often than not, that site isn’t optimized to generate leads. Research shows that 78% of people conduct product research online, and nearly all of those people will decide whether or not to stay on your site within the first few seconds of arriving. That means you have a very short window to capture their attention, deliver your message, and encourage them to complete a conversion activity. Read more
4 Facebook Features Marketers Can’t Afford to Ignore
Facebook offers powerful community management components that are unmatched by its competitors, and often overlooked by marketing pros. Here are the four that simply can’t be ignored. Read more here
4 Key Reasons To Reconsider Today’s Yellow Pages For Local Marketing
Without a doubt, the Yellow Pages space is in a state of transformation. Research has found that fewer people are using print directories in both numbers and frequency than they have previously. What does this mean for your local business? Read more here
Opt-In Email Offers a Lesson in Loyalty Creation
Lessons learned from email marketing—where permission is critical and consumers have come to expect valuable offers—can help marketers get the most from their other digital touchpoints with customers. Read more here
5 common mistakes in SEO (and 6 good ideas!)
Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track.