Humor helps when marketing content
10 awesome marketing infographics
Infographics are a great way to quickly catch the attention of customer and ideally get them to share your content – thereby promoting your business to their friends and other trusted contents. If you’re looking for ideas, here are 10 awesome marketing infographics from 2012 – read more here.
New Twitter update makes it easier to market your content
Thanks to recent changes (again!) to Google’s algorithm, content marketing – creating content such as blog posts, videos, how t0-guides and infographics that provide valuable information that help your customers solve problems – is establishing itself as a key tool for promoting your business. Social media such as Twitter plays an important role in getting that content out there, and in turn driving customers to your business’ website. Twitter has a new update that makes it easier to market your content. Learn more here.
Social media marketing predictions for the near future
Over the past 18 months or so, businesses have had to adjust to the new reality of social media and content marketing. But change is constant in the world of online marketing – how can businesses be prepared to benefit from the social media marketing landscape of the next few years? To find out, read more here.
8 ways to get the biggest marketing bang out of Slideshare
Salesforce.com’s Jennifer Burnham calls it, “a library in the cloud.” JESS3 co-founder, Jesse Thomas describes it as, “Wikipedia mixed with Delicious and Vimeo.” However you want to characterize SlideShare, remember this: It’s big. More than nine million uploads big. Twenty-nine million monthly unique visitors big. And, according to LinkedIn, $119 million big. To find out more about how Slideshare can help your online marketing efforts, read more here.
How some Olympians use social media to overcome limited budgets
Despite limited budgets, little-known Olympians have to get the word out somehow in order to attract the sponsorships that can help advance their sports careers. Over the past few years, social media marketing has transformed how these athletes brand themselves and attracting funding. Read more here.
Nevin Thompson writes for JumpStartWeb, leaders in content marketing in Victoria BC.
by Nevin on April 30, 2012
Have your heard of these 5 “local” search engines?
Many “local” businesses tend to focus on getting listed on Google Maps and Google Places, simply because it’s relatively easy to get listed on these sites and doing so usually produces results. However, there are other local search engines you should know about in order to reach your customers: Twitter Search, Facebook Search, FourSquare Search, LinkedIn Company Search, and Pinterest. Read more here to get more details about each.
Why your email subscribers are your most loyal customers
According to one marketing writer, of all the customers you have, people who subscribe to your email list are probably your best customer. Why is this? Generally speaking, email marketing is “permission-based”; your customers have indicated that they want you contact them with offers (along with highly valuable and relevant information). Email subscribers also tend to open and click on links, which is important when you;re trying to sell a product or a service. To learn more about why email subscribers make loyal customers, read more here. Bonus link: 7 clever email campaigns that get customers buying again
How to turn your business into a referral-generating machine
For local businesses, why can referrals seem so hard to generate? According to the Globe and Mail, there’s an art to generating referrals: you need to be systematic in your approach. Here’s a step-by-step process to follow each week. Read more here. Bonus link: Ten simple ways to generate leads on Twitter
Google’s Mobile Playbook Aims To Educate, Simplify Mobile For “Busy Executives”
Something that should be of great interest to local business: earlier this week Google launched its “Mobile Playbook,” a simple but comprehensive guide that explains what ”mobile” is and why anyone hoping to sell anything to anybody needs to embrace the channel asap. Google’s document is full of data and case studies that illustrate why it’s so important to have a mobile strategy, website and/or app. Read more here.
Content strategist Nevin Thompson “curates” a weekly collection of online marketing links for JumpStart Web, a Victoria online marketing agency specializing in local search marketing.
by Nevin on April 16, 2012
15 things customers hate about your website
Why do so many websites feature elements that visitors (that is, potential customers) absolutely hate? Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation. Here’s a list of the 15 most annoying things on websites, sort of a guide for what not to do when designing your website. Read more here.
5 highly effective landing page tips
It’s safe to say that many local businesses are still way behind in their landing page improvement efforts (a landing page is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link). This can lead to lost sales opportunities, which no one wants! To help you out, here are 5 highly effective landing page tips. Read more here.
Learn better email marketing for local businesses
Local businesses often can exploit their closer relationships with customers and ability to quickly take advantage of trends to beat out big box retailers, who traditionally dominate online marketing. However, local businesses often forget to implement simple, strategic tool such as email marketing, that can help them increase sales. Read more here.
How to create a great content strategy for an established website
Establishing a comprehensive content strategy for existing pages on your website is a key piece of the search engine optimization (SEO) puzzle, especially considering Google’s ongoing Panda quality updates. But what is “content strategy”? And how do you implement it on your business’ established website? Read more here.
Quick tips for marketing on mobile devices (video)
Mobile will take over local search and online marketing for local businesses within the next year or two. While mobile may seem confusing for local businesses, it’s an effective, powerful, and actually simple way to connect with customers and boost sales on a limited budget. Here are a few tips on how to seamlessly move content into a mobile environment. Read more here.
Nevin Thompson prepares a weekly feast of links for JumpStart Web, Victoria’s leaders in web marketing for local businesses.
by Nevin on April 9, 2012
What businesses benefit most from creating mobile websites?
Thanks to the continued and sustained exploding growth in consumer adoption of tablets and smartphones, there is an uptick in “mobile first, desktop second” business strategies. Are there certain types of companies that can benefit more than others by retooling for mobile? According to this article, consumer-facing businesses stand to gain the most direct and immediately measurable benefits from going mobile. Read more here.
Video boosts brand engagement, site visits
Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad. Read more here.
What is “Content Curation”? And how can it help your marketing?
Content curation is about collecting and grouping relevant information together in a cohesive and manageable package. Not only can it help bring visitors to your business’ website time and time again, these same visitors will be more inclined to share your website with others, which makes for great marketing. Read more here.
Insights and tips for marketers about how brands use Facebook Timeline
A new eye tracking study by SimpleUsability highlights a number of challenges and opportunities for businesses using Facebook as a marketing channel. The result is 5 Facebook timeline brand page user insights to help grow your business. Read more here.
How to use email to re-engage sleepy subscribers
What if there was something you could do to re-engage subscribers who actually are still interested in your company, but have just suffered a case of inbox overload? Learn why people disengage from email, and how to bring them back on board (and hopefully back to buying your products). Read more here.
Nevin Thompson works as a content strategist with JumpStartWeb, which has recently achieved a lot of success with mobile websites in Victoria.
