Here’s a collection of the best online marketing links from the past week. If you have any you would like to share with us, please let us know!
8 Frequently Missed Lead Gen Opportunities for Your Homepage While most businesses have a website, more often than not, that site isn’t optimized to generate leads. Research shows that 78% of people conduct product research online, and nearly all of those people will decide whether or not to stay on your site within the first few seconds of arriving. That means you have a very short window to capture their attention, deliver your message, and encourage them to complete a conversion activity. Read more
4 Facebook Features Marketers Can’t Afford to Ignore Facebook offers powerful community management components that are unmatched by its competitors, and often overlooked by marketing pros. Here are the four that simply can’t be ignored. Read more here
4 Key Reasons To Reconsider Today’s Yellow Pages For Local Marketing
Without a doubt, the Yellow Pages space is in a state of transformation. Research has found that fewer people are using print directories in both numbers and frequency than they have previously. What does this mean for your local business? Read more here
Opt-In Email Offers a Lesson in Loyalty Creation Lessons learned from email marketing—where permission is critical and consumers have come to expect valuable offers—can help marketers get the most from their other digital touchpoints with customers. Read more here
5 common mistakes in SEO (and 6 good ideas!) Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track.
Everything you ever wanted to know about online marketing for Local businesses
In the era of the Smart Phone, and when more and more people are using the Yellow Pages as a monitor riser, it’s more important than ever before for Local businesses to master online marketing. Want to learn more about conducting keyword research? Want to know more about the differences between an organic campaign & a Google Places campaign? That’s just the tip of the iceberg in this excellent link. Download the interview here.
How to use content to drive referrals and upsell customers
Your customers are an untapped vein of new revenue. Consider these tactics to help you leverage your already cranking inbound marketing efforts to drive referrals and sell more to your existing customers. Read more here.
9 ways to integrate email and Social Media marketing
Are you wondering how to add social media to your email communications to reach more customers? They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals. Read more here.
What you need to know about using hashtags on Twitter
By creating your own hashtag, you can use it to drive conversations about your business. If you’re hosting a business event, you can create a hashtag for it, too. Encourage attendees to use the hashtag when tweeting about the event. This will help organize the Twitter conversation while also promoting your brand. Read more here.
7 new Facebook changes impacting businesses Facebook pages are changing. And that means your business strategy may need to change. In fact, Facebook has made many new changes that will impact anyone with a Facebook page. Here is an overview of the changes and how brands can take advantage of some of the new features. Read more here.
6 Different Emails Every Marketer Should Consider Sending
Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? These are all valid questions that marketing professionals should consider when selecting the right format to meet their email marketing goals. This blog post discusses the different types of email marketing communication and their respective advantages and disadvantages.
Valentine’s Day 2012 Ideas for Marketers
For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Learn more about the top products on Valentine’s Day, and an optimization checklist for your campaign. Click here to read more.
Five marketing questions to ask to grow your business in 2012
Asking yourself key marketing questions can help decide what programs and strategies worked, what didn’t, and what changes you need to make in 2012. Here are five questions to ask.
Why, and how, you should collect customer data
It’s argued that a customer database and purchase history is a must-have for every small business. It’s well-known that it is a lot more effective to sell to the customers you already have than to find new ones. But if you don’t know who they are, how to reach them or what they have already bought and like, you will just have to wait. – and hope. And that’s no way to grow a business. Not only will leveraging customer info support sales every day of the year, but your customer database will be a valuable asset when you sell your business. Read more here.
Usability vs. search engine optimization Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines. Likewise, many people believe that website usability is simply making a website easy to use. Easy to use for whom? The developers? Website owners? Web searchers? SEO professionals? Check out the fundamental building blocks of web usability to help become more visible to search engines, and hopefully help get more customers. Read more here.
5 tactics to get more customers
Keeping the funnel full is a challenge facing every local business. In a hyper-competitive marketplace, the company that fills its funnel full of opportunities is the one that manages its lead generation strategies most effectively. Here are 5 tactics to get more customers.
Most people rely on search engines to find local businesses
60% of adults say they get news and information about local businesses other thanrestaurants and bars. When they do, 47% say they rely most on the internet, including 36% on search engines, and 16% specialty websites. Read more here.
How to find your social media stride
What steps should a social media maven take in order to avoid running out of steam? These five steps can help you put things into perspective:
7 ways to use social media for instant feedback
Another use for social media: collecting critical feedback that advances your business objectives quickly. Here are some of the ways you can leverage social networks beyond your typical posts and updates. Read more here.
21 tactics to increase blog traffic
It’s easy to build a blog, but hard to build a successful blog with significant traffic, and more traffic means – ideally – more customers. Here are 21 tactics that can help everyone from independent folks, to those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies increase traffic: read more here.
JumpStartWeb publishes Monday Marketing Madness each week on search engine optimization and other topics.
Just getting started with Google Analytics? You’ve come to the right place! Google Analytics, the free analytics tool from Google, can be confusing when you first dive in. Fortunately, once you get familiar with the basic terms, it becomes easy to use and opens whole new worlds of insight regarding your web traffic. In this [...]
What is “Search, plus Your World” Last week, Google once again made a major adjustment to its search feature by launching “Search Plus Your World”. It’s a feature that integrates activity from Google+, its new social network, into everyday search results. What this means for your business is that it may be a good idea [...]
10 awesome online contests Contest can be a great way to generate interest in and excitement for your business, but how to design and execute? Here are 10 awesome online contests that provide insights into effective techniques for building community. Bonus link: How to Create a Viral Sweepstakes With Social Media 6 Mobile Search Optimization Trends For [...]
Happy New Year from JumpStartWeb! 2012 is the Year of the Dragon – a year featuring vitality, leadership and action - and we like to think there are many, many Victoria online marketing opportunities to be found in the coming year. So, as always, here are a collection of useful online marketing links that can help [...]
Top 10 social media campaigns of 2011 Everyone says your business needs to adopt social media marketing in order to succeed, but sometimes it’s difficult to gauge success. For some pointers, here are the top 10 social media campaigns of 2011. Bonus link: 21 Twitter Tips From Socially Savvy Companies Paid search pays Why should [...]
JumpStartWeb offers social media marketing for Victoria small businesses 5 ways to generate excitement using social media Many local businesses create blog posts, videos, and other bits of enticing content to engage community and actually provide customers with useful information, and then use social media to get the word out. But Tweets and Facebook posts can often [...]
Here’s a collection of the best online marketing links from the past week. If you have any you would like to share with us, please let us know!
