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Tips

Monday Marketing Madness | search engine optimization

November 28, 2011

How to come up with content ideas (and get visitors to your business website) Creating regular, “fresh” content such as blog posts and online videos is a key tactic aimed  at remaining visible in Google search results, and helping send readers (and potential customers) to your site. However, it can be challenging to come up [...]

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Monday Marketing Madness | from JumpStart Web, an online advertising agency

November 21, 2011

How does Google Adwords work? Google Adwords – the text ads that appear alongside Google search results, as any online advertising agency will tell you – can be an incredibly precise and cost-effective way to promote your business, but how does it work? The short answer is that Google Adwords is all about auctions, and [...]

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Monday Marketing Madness | Business blogs

November 15, 2011

Do you have a Google+ page for your business? Well, you may have been using business blogs to promote your organization, but the big news over the past week is that Google now allows business to create their own Google+ pages to connect with customers. As you may recall, Google+ is Google’s answer to Facebook [...]

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Monday Marketing Madness | Mobile Marketing Victoria

November 7, 2011

10 mobile site best practices  As smart phone adoption skyrockets, so do the amount of  searches from mobile devices for “local” businesses. So, it’s becoming increasingly important to make sure your business has a website optimized specifically for mobile browsers. Direct from Google itself, here are the top 10 mobile site best practices. 7 Tips for [...]

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Monday Marketing Madness | SEO Victoria BC

November 1, 2011

Why do keywords matter? And how do you choose them? Doing SEO in Victoria BC, we get asked this question a lot. So… Keywords are basically search terms that people type into a search engine like Google to find out information, such as a local business or service. So, it’s important that your business’ website [...]

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Monday Marketing Madness | Online advertising agency tips and hints

October 24, 2011

5 tips to help customers find your local business online How do searchers go about their search for local businesses? Do most searchers use local modifiers (such as the name of your city or neighbourhood) or not? Do searchers expect to get local results for a generic, non-local search term? A panel of 1,250 “local consumers” based [...]

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Monday Marketing Madness | Online marketing strategy Victoria BC

October 17, 2011

How not to respond to a negative customer review Chances are, your business will be reviewed online. And your business may even receive a negative review. While there are different ways to respond constructively to negative feedback (such as acknowledging that the customer had a negative experience, promising to look into the issue, and thanking [...]

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Monday Marketing Madness | Victoria web marketing

October 11, 2011

12 tips for using press releases in local online marketing Is your small business taking advantage of one of the most basic marketing tools – the press release? While there are online services that specialize in broadcasting your press release far and wide, and even help get your business on the front page of Google’s [...]

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Monday Marketing Madness | Victoria web marketing

October 3, 2011

5 simple steps to creating a Facebook business page With 500 million users, and providing the ability for businesses  to reach potential customer by demographic and by geography, Facebook can be a powerful online marketing tool to help increase sales. Is it hard to create a Facebook business page? Not at all, says Hubspot, and [...]

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Monday Marketing Madness | Internet marketing Victoria

September 26, 2011

10 things you didn’t know about SEO SEO, or “search engine optimization” is an essential part of making sure customers can find your businesses, but “best practices” can change so fast in this area of online marketing that it can be hard to keep up. Here are 10 things you didn’t know about SEO that can [...]

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