by Nevin on April 9, 2012
What businesses benefit most from creating mobile websites?
Thanks to the continued and sustained exploding growth in consumer adoption of tablets and smartphones, there is an uptick in “mobile first, desktop second” business strategies. Are there certain types of companies that can benefit more than others by retooling for mobile? According to this article, consumer-facing businesses stand to gain the most direct and immediately measurable benefits from going mobile. Read more here.
Video boosts brand engagement, site visits
Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad. Read more here.
What is “Content Curation”? And how can it help your marketing?
Content curation is about collecting and grouping relevant information together in a cohesive and manageable package. Not only can it help bring visitors to your business’ website time and time again, these same visitors will be more inclined to share your website with others, which makes for great marketing. Read more here.
Insights and tips for marketers about how brands use Facebook Timeline
A new eye tracking study by SimpleUsability highlights a number of challenges and opportunities for businesses using Facebook as a marketing channel. The result is 5 Facebook timeline brand page user insights to help grow your business. Read more here.
How to use email to re-engage sleepy subscribers
What if there was something you could do to re-engage subscribers who actually are still interested in your company, but have just suffered a case of inbox overload? Learn why people disengage from email, and how to bring them back on board (and hopefully back to buying your products). Read more here.
Nevin Thompson works as a content strategist with JumpStartWeb, which has recently achieved a lot of success with mobile websites in Victoria.
by Nevin on March 12, 2012
Kony 2012: lessons for video marketers
Im just one week, KONY 2012 had been shared more than 7.6 million times on Facebook, embedded in more than 6,200 blogs, and according to Google News, 4,950 news sources have written stories about the video campaign aimed at bringing a rogue African warlord to justice. The Kony 2012 campaign provides lessons for video marketers. Read more here.
Winning the Content Marketing race
This great article provides plenty of links, plus suggestions on how to prioritize content creation and content marketing in order to efficiently deliver customers to your website. Read more here.
10 tips for driving more mobile traffic from Facebook
50% of Facebook’s traffic is driven by mobile devices – that’s about 5x more than the average website - which can mean great benefits for your business if you can get visitors to your Facebook page to travel to your site. Here are a few tips to optimize your Facebook to drive more likes, friends, reach, and engagement with mobile users Read more here.
9 excellent examples of brands using Facebook’s new page design
If your business has a Facebook page, you should know that you have until March 30th to play with the design before your page is forced live. Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date. Read more here.
Understand “personas” to sell more
Personas have been used in marketing and advertising for years and are the foundation of any user-centered marketing plan. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns. Learn more here.
Nevin Thompson writes for JumpStartWeb, leaders in video marketing in Victoria BC.
by Nevin on February 13, 2012
Video marketing: how to get more views for your YouTube videos
Use video marketing to get more customers by getting more visitors to your YouTube videos. How? Watch this YouTube video by Fletcher Prince, which ranks #10 for YouTube video views.
How to create compelling calls to action
Calls to action help generate leads (and paying customers) should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows… Here are some good tips on how to create compelling calls to action.
Do you page titles encourage clicks?
Your page titles can deliver traffic to your site. Apparently, any good news or editorial writer may spend 80% of their time crafting the title (or “lead”) and then whatever time they have left on the body of the content. Here’s a short primer on the art and science of creating compelling page titles.
Is my site doomed because I won’t go social?
Some sites for some reasons do not want to get involved in adding social features to their site, such as adding rich snippets, authorship markup, Facebook and Twitter buttons and maybe more importantly to Google, Google+ buttons and profiles. Will a site suffer in the long term if they refuse to adapt to the new social space? This web forum has an interesting discussion on the subject.
5 rules to turn your local business into a ‘Social’ business
Make your business interesting enough, and people want to talk about it and share ‘stories’ of your business with their friends and colleagues. That’s the goal, but it can be difficult to achieve. Learn more about ‘Social PR’, how people, not newspapers or local radio stations, are now responsible for promoting and marketing your business.
JumpStartWeb compiles a weekly collection of marketing links for local business covering video marketing and other topics.
