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Mobile

Should your business create a mobile website and other useful marketing links

by Nevin on April 9, 2012

Mobile marketing VictoriaWhat businesses benefit most from creating mobile websites?
Thanks to the continued and sustained exploding growth in consumer adoption of tablets and smartphones, there is an uptick in “mobile first, desktop second” business strategies. Are there certain types of companies that can benefit more than others by retooling for mobile? According to this article, consumer-facing businesses stand to gain the most direct and immediately measurable benefits from going mobile. Read more here.

Video boosts brand engagement, site visits
Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad. Read more here.

What is “Content Curation”? And how can it help your marketing?
 Content curation is about collecting and grouping relevant information together in a cohesive and manageable package. Not only can it help bring visitors to your business’ website time and time again, these same visitors will be more inclined to share your website with others, which makes for great marketing. Read more here.

Insights and tips for marketers about how brands use Facebook Timeline
A new eye tracking study by SimpleUsability highlights a number of challenges and opportunities for businesses using Facebook as a marketing channel. The result is 5 Facebook timeline brand page user insights to help grow your business. Read more here.

How to use email to re-engage sleepy subscribers
What if there was something you could do to re-engage subscribers who actually are still interested in your company, but have just suffered a case of inbox overload? Learn why people disengage from email, and how to bring them back on board (and hopefully back to buying your products). Read more here.

Nevin Thompson works as a content strategist with JumpStartWeb, which has recently achieved a lot of success with mobile websites in Victoria.

The 17 R’s of Savvy Mobile Marketing (and more marketing links)

by Nevin on February 27, 2012

The 17 R’s of Savvy Mobile Marketing (Infographic)
Many businesses are still asking what mobile marketing is, which means they’re probably also struggling with how to use it to generate leads. If you’re unfamiliar with the potential of mobile marketing, here is a handy infographic: the 17 R’s of Savvy Mobile Marketing Bonus link: How Local Small Businesses are Evolving Their Online Marketing Strategies

How To Design A Twitter Background That Gets More Traffic, Followers and Engagement
On Twitter, one of the most powerful “conversion points” for your profile beyond your bio, website links, and tweets is the profile background itself. Learn how successful brands use their backgrounds to engage with customers here.

8 simple strategies for taking your blog from blah to brilliant
Blogging is important for drawing visitors (and potential customers) to your business’ website. If you’re not getting the interaction you had hoped for, here are 8 simple ideas for taking your blog from blah to brilliant - read more here.

Beginner’s Guide to Google Analytics: What to Track
Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web. While Google provides a lot of data out of the box for small businesses to implement its Analytics tool, this basic info probably isn’t going to give you everything you need without some tweaking. So, here’s a “Beginner’s Guide to Google Analytics”, starting with What to Track.

9 Ways to Make Your Marketing Analytics Actionable
Tracking your marketing analytics can provide great insight into what marketing tactics are working and which ones are not. According to Blogspot, truly great marketers use analytics to adapt, improve, and modify their marketing efforts. In other words, great marketers make their analytics actionable. Read more here.

7 Rookie Social Media Mistakes From Big Brands
If your business makes just one bad mistake when using social media, and you can be the source of criticism for months, and maybe even years, to come. It happens to the best of us – read about 7 rookie social media mistakes from big brands.

Bonus links

 

The continuing growth of Mobile SEO and other marketing links

by Nevin on February 6, 2012

Mobile SEO VictoriaMobile SEO growing in importance as web economy set to double by 2016
A recent sudy indicates that by 2016, there will be 3 billion Internet users around the world, and the global Internet economy will reach $4.2 trillion. Mobile devices such as smart phones will account for about 80% of all broadband connections. From an SEO perspective, this means that all businesses need to get to work optimising their sites for mobile users.

Bonus link: U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012

6 Different Emails Every Marketer Should Consider Sending
Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? These are all valid questions that marketing professionals should consider when selecting the right format to meet their email marketing goals. This blog post discusses the different types of email marketing communication and their respective advantages and disadvantages.

Valentine’s Day 2012 Ideas for Marketers
For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Learn more about the top products on Valentine’s Day, and an optimization checklist for your campaign. Click here to read more.

Five marketing questions to ask to grow your business in 2012
Asking yourself key marketing questions can help decide what programs and strategies worked, what didn’t, and what changes you need to make in 2012. Here are five questions to ask.

Why, and how, you should collect customer data
It’s argued that a customer database and purchase history is a must-have for every small business. It’s well-known that it is a lot more effective to sell to the customers you already have than to find new ones. But if you don’t know who they are, how to reach them or what they have already bought and like, you will just have to wait. – and hope. And that’s no way to grow a business. Not only will leveraging customer info support sales every day of the year, but your customer database will be a valuable asset when you sell your business. Read more here.

JumpStartWeb publishes Monday Marketing Madness each week to discuss mobile SEO and other online marketing topics.