Email Marketing

Email Marketing JumpStart

New to email marketing? It’s easier than you think and it’s without question the highest-ROI means of communication with existing customers.

We’d love to:

• Work with you to figure out how email marketing will work best for your business.
• Develop a custom email marketing plan.
• Set up your company with an appropriate, cost effective email services provider (providers range from “almost free” to moderately priced, depending on your mail volume).
• Create a customer signup form that can be easily implemented on your site.
• Develop a custom html email body for you based on one of our proven templates.
• Help you write an effective first email newsletter (promotional or editorial).
• Give you documentation on email best practices and show you how to deploy emails.
• Provide a customized reporting spreadsheet for you to use to track and measure your results over time.

Also, if you don’t have the in-house resources to manage ongoing email deployment we can help. Our ongoing service package is designed for small businesses who want to send out a monthly email newsletter.

Ongoing Services include:

• Creation of an editorial and promotion calendar that suits your business.
• Writing of a straightforward monthly newsletter by one of our professional email copywriters, based on agreed upon topics or promotions.
• Assembly of HTML and text versions of your newsletter for deployment.
• Basic list maintenance and monthly updating of email subscriber list.
• Deployment of monthly newsletter.
• Monthly reporting and month over month tracking of results.