Online Advertising

Pay Per Click Online Advertising

Fact – almost nobody under age 30 opens the Yellow Pages anymore. If you want to get in front of these consumers you need to get good at Google Adwords. For companies that can “crack the code, ” Adwords can quickly become the largest and most successful channel for generating traffic, sales and leads.

It’s not uncommon to see customer acquisition costs cut in half through Adwords as compared to traditional promotional methods. This is for you if you want to be the top local business in your category.

Here’s a few of the things we’ll typically do for you:

• Help identify your strategic goals for Adwords.
• Define a local, national or international strategy, depending on your business and goals.
• Set up (if necessary) and strategically configure your account for maximum control, insight and performance.
• Perform competitive research to determine your best competitive strategy.
• Review and optimize your Adwords campaign twice in the 30 days after kickoff and provide a detailed report.

If Adwords prove highly profitable for your business we’ll also:

• Develop a long-term strategy that will help you achieve dominance in several areas.
• Get you set up in Facebook and Bing, as well as niche ad networks where potential exists.
• Set up a/b (and more advanced) tests to optimize campaigns.
• Set up landing pages and a/b testing for landing pages.
• Focus intensely on raising your quality score in order to get you more clicks for less money.
• Perform ongoing competitive research.
• Continuously build out a collection of low cost “long tail” keywords.
• Provide regular metrics on Adwords performance.
• Have monthly meetings to review results of the past month, set goals and define activities for the coming month.

Important note: Unlike dealing with most agencies you own your own Adwords account when you get started with JumpStartWeb. What this means is that YOU are the owner of the account and all the intellectual property that builds up within it.