Online PR – Word of Mouth Marketing

Remember traditional PR where you used to spend months working to get the attention of large publications? This is still a viable strategy for some large organizations. However, for most of us it’s more practical to build relationships with dozens, or even hundreds, of relevant sites and bloggers you’ll find on any topic.

Online PR/Word of Mouth is highly effective, very accessible and can drive fast results if properly approached.

Typically, we start with a strategic review of your product/site/offering and identification of the most compelling and newsworthy elements that sites and bloggers will want to report on.

The Online PR and Word of Mouth Marketing Services include:

• Research to compile list of relevant sites and blogs to target for promotion/placement.
• Creation of custom Online PR calendar for your company.
• Drafting of press release for your target areas.
• Distribution of press release to target list and through various PR sites (distribution to paid wire service also available).
• SEO strategy implementation for all these efforts.
• Complete reporting on results, including before and after snapshot of inbound links, Google results and traffic (note – to assess traffic, Google Analytics must be in place).

Ongoing services can also include:

• Ongoing monthly updating of target list.
• Drafting and distribution of press releases twice per month in order to drive traffic, SEO and top of mind awareness within your user communities (personal distribution to target list on one release per month, distribution through various PR sites on one release per month).
• Complete ongoing reporting.