Tourism Advertising: Targeting Visitors Before They Visit and After They Arrive

This webinar was presented on July 23, 2021 but you can watch the recorded video of the event.

Join us for this session in which long-time tourism marketer and 20-year digital marketing professional, Rob Cooper, will discuss strategies to:

Reach travelers before they visit

Reach visitors after they’ve arrived

Distinguish between visitors travelling by car vs air (and how to market best to each)

Pick the right platform or channel for each situation, looking at Google, Facebook, Instagram and email marketing.

If you’re marketing to Tourism visitors, you know how important digital marketing and advertising is.

That said, do you know the best and most cost-effective strategies for reaching visitors before they come to your destination and also while they are visiting?

This webinar is geared towards operations of any size and favours entrepreneurial marketers who want to optimize their campaigns and create their own set of best practices.

This webinar includes a high-energy, 40-minute presentation combined with an open Q&A session where we’ll be pleased to tackle your most challenging digital marketing questions.

This session will be lead by Rob Cooper, an online marketing veteran, Google Premier Partner and founder of PlusROI Online Marketing and JumpStart Web.

Rob’s been in working in strategic roles in digital marketing for 20 years. He’s personally worked with numerous local and international digital advertising clients since launching PlusROI Online Marketing in 2007.

He currently works with small to medium-sized companies looking to accelerate their online sales and bookings.


This is the 12th webinar in the educational series we launched in March 2020 to help marketers increase their skills in these challenging times.

We look forward to seeing you online!

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